“Do I Need an eMail List To Do a Product Launch?

“Do I need a list to do a launch?  Do I need an e-mail list?” And the question should be, “Do I need a list, period.” And the answer’s “Yes, you absolutely need a list.”

If you are in business online and you’re not building a list, then you are not building a business.  You’ve got a hobby. A list is the one true asset that you can have online in my opinion.  I started doing it before I even had a website, and that has made all the difference for me.

You need to build a list.  Whether you buy my product, buy someone else’s product, don’t buy any products – I don’t care what it is, if you’re going to be in business online, you need to build a list.  Once you do that, you are in control of your own destiny.

How do you get a list?  The best way to build a list is with a product launch.  I’ve put hundreds and hundreds of thousands of people on my lists over the years. I’ve done ad words.  I’ve done pay-per-click.  I’ve done banners.  I’ve done affiliate programs.  I’ve done viral.  I’ve done everything I could possibly think of to build a list. They’ve all worked, and the way that works the best, the fastest, the easiest, the most inexpensive is with a launch.

With a launch, you go from having 500 people on your list; you do a simple internal launch, and all of a sudden you have 1,000 people on your list.  I’ve seen this repeatedly. You’ll typically double your list with a well-run launch.

Once you do a few internal launches, and you get some momentum, then you do a JV launch.  I’ve consistently put 30,000, 40,000, 50,000 people on my list by just doing a JV launch.  It all starts with a tiny seed list. You use a launch to build that up and build your product.  This is a key: launches are about list getting.  Lists are money in the bank, and product launches are the best way to build those lists.