What does it mean to have product launch marketing as a strategy for your business? To answer that, let’s think about a three launch scenario beginning with the very first launch. Let’s assume that your first launch has moderate success. That’s okay because as a result of your launch a couple of things have happened. ...…
Why is Tony Robbins on MTV? Why is Tony Robbins on MTV talking about being “ratchet”? (What the heck is that?) Why am I posting about Tony Robbins being on MTV talking about being “ratchet”? (I mean really, what the heck is that?) First let’s start with a definition: Ratchet = when you are well ...…
In this video I’m talking about product marketing development – how to create the most powerful product for your marketplace. First, let’s talk about the wrong way of doing it. The wrong way is doing it in a vacuum. You sit at your desk, come up with what you think your marketplace wants, write that ...…
In this video I’m talking about product marketing research, which means how to figure out and understand what your community is talking about. Here are five ways. The first way is through an offline tactic – The bookstore. Go to the Bookstore. Find the shelves with your niche or topic on it. See what’s on ...…
