Where do you want your community to gather? This impromptu marketing video provides a very simple outline to make sense of why you advertise and drive traffic to your site. Don’t make it any harder than it needs to be.…
I’m eating dinner at a restaurant with a big group. The restaurant was unable to separate the checks…and made us “figure it out” (not cool). Making your customers “figure it out” not only wastes their time, but also wastes the time that another person could be sitting in the same seat (earning your business money). ...…
Talking over the heads of your customers doesn’t help anyone. Don’t force your customers to use YOUR language…use the THEIR language. Why? Because you want them to understand and like what they are buying. It is a simple idea, but it limits their returns…which limits your refunds.…
Guy on the right – Is an example of what happens when you focus on the right thing. Guy on the left – Is an example of what happens when you allow yourself to get caught up in (business) foolishness. I had a GREAT work day today. Have you ever had one of those? I ...…
Once you watch this video, you realize that Will Smith is about more than acting, hip-hop, and telling funny jokes. He approaches his work with a sense of purpose. He intends for his work to mean something…he intends for it to convey a message. Here are two of my favorite quotes from this video. “If ...…
Truly, advertising (buying an ad) in the yellow pages is a waste of money. You can’t differentiate yourself and you can’t capture the attention of your audience. You just end up being another person on the page. Watch what I mean.…
A product launch (done well) is a specific strategy that introduces your new product/service into the marketplace and totally disrupts the competition. Think about how sporting events (Super Bowl) and movie premiers (Star Wars) capture the attention of their target market. On the other hand, think about how many new websites are launched everyday with ...…
This is “marketing advice on the spot”. This one takes the form of a personal rant after I watched a sales video from someone claiming to have a special secret about making money online that was “so easy his daughter could do it”. Of course it was the kind of secret that requires ...…
In this video I’m talking about a product launch checklist, a couple of crucial things that you need to pull off a launch and have big success. First thing you need, and I talk about this all the time, is a community. You’ve gotta have people that respond to you, know you, like you, ...…
A common expectation (and misconception) is that your hired manager will create your entire launch campaign from scratch. Before you hire someone to work with you, there are a number of important fundamentals you should already have in place. Think of the person you hire as a pottery artist who will mold a sculpture from ...…
