Typically, when product launch results are reported only the sales figures are mentioned. In some cases those results are six or seven figures and are very impressive. Still, it is a common misconception to think that your business is able to keep all of the launch proceeds. A smart business owner (like you) understands that ...…
You expect your product launch manager to lead your launch from beginning to end. Still, you can’t get to the end if the beginning isn’t right. Here is a frequently asked (and smart) question about how a product launch manager should help you start your launch campaign. Q: What is the first step in creating ...…
It is important to think carefully about who you hire to run your launch campaign. After all, you are hiring someone to structure and execute the sale of your new product and you want a professional that can deliver results. Here are a few of the frequently asked questions about the core skills you should ...…
First let me say that I don’t have any problem with keyword tools. Keyword tools help reveal long tailed keyword phrases that are very valuable for market research in your info publishing business. This article is in response to the many infopreneurs with underperforming websites because they bet their business on the use of long ...…
Product launch managers should be most concerned with conducting launches that grow your business. The person has to understand where you are, where you want to be, and work with you to establish the launch steps in-between. Launch campaigns are a process and your professional should be willing to discuss that planning process with you ...…
In some circles, product launches are an overhyped and overused marketing strategy. I agree that there are some marketers who have taken this innocent, intelligent strategy and turned it into an occasion to hard sell and harass their potential customers. Trust me, I’ve seen it and I hate it too. Still, we should not abandon ...…
