Adding a free trial to your product launch campaign has a lot of benefits. First, the word “free” is one that always gets people’s attention. Second, the trial is an opportunity for prospective customers to sample your services and give you feedback. Third, it allows you to see if your offer is attracting the kinds ...…
When launching a new product, you have to make sure that your launch sequence appreciates the decision making process of your prospective customers. Avoid flashy, salesy launch sequences that repeat the message “buy my stuff” over and over. As you create your campaign, consider these two factors. Factor #1: Customers do not buy your product ...…
— The moment I saw this video I knew I HAD to put it on the blog. Some people are going to watch the video and ask, “Why would Alzay put this little girl on his blog?” Others are going to watch this video and say “Dang, I’m glad he posted that video…that little girl ...…
It is clear that social media is here to stay. It has proven to accelerate the success and stature of many pop culture icons, media campaigns, and viral videos. The question is will it work for you and your product launch? We have all felt the pressure to create an account and start posting, but ...…
The term product launch carries a lot of buzz in the online space. In some circles it is considered a get-rich-quick-scheme that tricks you into thinking you can make thousands of dollars in just a couple of minutes. The truth is, there are some very impressive success stories. Still, there are many misconceptions about what ...…
