Build list – dumb down

How to build list…let’s keep it just that simple.  This is asset is important whether you are in internet marketing or a brick and mortar business.  It is important if you are new to your business or have many years of experience.  For your own success, you’ve got to know how to build and keep a customer list.

The simple reason why?  Because you need to be able to reach out to the people who appreciate you most (your customers) in the fastest method possible (preferably email). If you’ve got a list of people who have paid money to hear you expertise, experience your wisdom, or buy your next widget, you need to have those people on a short list.  This is fundamental and necessary “how to build list” stuff.

Also, this list of people is where you can get the most insight about your market.  These are the people that provide testimonials and case studies.  They will also be the group to help you source joint venture partners.  When you have a list that is cultivated and nurtured the right way, you have a phenomenal asset to push your business forward.  So it’s crucial that you have high level “how to build list” knowledge.

What is less important though, is the size of your list. It’s not about having a list of 30,000, 100,000, or 200,000 people.  What’s most important is how many people are actually opening your emails, responding to you, and buying your stuff.  Your list should be buying your products and services.  That’s what’s most important.

Of course, it’s very cool to say, “Hey, I’ve got a list of 100,000 people.”  But if only 10,000 people are responding…then basically that list is only 10,000 people in size. And that community of 10,000 is a much more interesting (and profitable) group because if people don’t open your emails then you can’t sell anything.

Let’s keep going…how to build list…what is the best way to do it?  Do a product launch.  The excitement and interest created when a product launch is done right attracts instant positive attention to your business.  Here is why.  The first thing you’re going to do is offer prelaunch content that delivers immediate value to the marketplace. So before people even know who you are, you have broken the silence with something they’ve never seen before and that solves a frustration they have had for a long time.

And when you enter the marketplace in such a targeted and impactful way, you instantly attract attention.  People will say, “Hey, you’ve got to come see John Brown’s stuff because he is just awesome.  Look how fast he helped me!” This idea alone brings people to your email list because they have to know what all the good buzz is about.

Now, the second big thing that happens in the product launch process is that you are going to earn increasing levels of trust during the promotion…by answer their questions and objections.  So not only did you grab them immediately with initial prelaunch content, but as time goes on you will answer more and more questions which earns you more and more trust.  This pattern leads to your proven expertise.  And now your list will say things like this about you.

John Brown really understands this topic.  All of the questions I have around this topic have already been answered.  I received some early information that was awesome and the more information I get, the more answers I get! I don’t have any other reason not to buy his stuff.

This is “how to build list” magic.  Your prospects won’t just have this conversation internally, they will share the good news with others.  And that, my friends is how a great list is built.