Do I Have To Be a Marketing Expert to Launch a Product?

“Must I have copywriting skills myself to get this Product Launch going? I hate writing and I find it hard to do.” If you’ve thought about doing a Product Launch and you’ve looked at some of the Internet marketing launches, you might think you got to have these crazy, writing skills.

You don’t have to be a copy ninja for several reasons.  You can hire a copywriter to do the main writing for you, but even more important is this fact: the power of a Product Launch is in its sequence.  It’s not like you have to write one single, amazing sales letter, or you have to go find a copywriter and pay him $25,000.00 to write an amazing sales letter.

Instead, you create (or have created for you) this series of messages, prelaunch messages. The power is in that sequence: not any one piece has to be super powerful.  In fact, in product launch formula, I have all kinds of swipe files, where I give you the stuff that I’ve already created.  I had someone take the swipe file from one of my stock market products, and he easily adapted it to the massage therapy market.  Piece of cake!

I’ve seen other people go from my stock market stuff to Internet marketing stuff.  You can take the copy I give you and apply it to your market specifically.  You can take some of the step-by-step, fill-in-the-blank stuff, and it can help you build the story. It helps you build that powerful sequence.

Product launch works wonderfully for service industries.  One of the key triggers that we often find in service type launches is scarcity because it has to do more with services than with products.  One of my first Product Launches was for an online service. Or, you can sell offline services such as chiropractors, dentists, tech services.  It works handsomely for this kind of services.

“Does it work for e-commerce and physical stuff?”  I knew a man who did a successful Product Launch for marching band accessories and medieval swords.  It works for physical stuff as like physical home-study courses.

“Does it work for memberships and subscriptions?”  Yes, it works fantastically for membership sites, or subscriptions sites.

“Does it work if you’ve already got a site or product that’s been launched?”  Absolutely.  One of my most famous case studies was John Gallagher, who did the board game.  This was a board game to teach kids about herbal and medicinal plants.  He did an original  launch and he sold, seven or eight copies of the board game.  Came back, did a launch with me, and sold hundred and hundreds of them.

If you already have a product or website out there already, you just sort of do a reset, because the reality is, for most people who have been going after the old “hope” marketing, they haven’t done that well.  Not too many people know about you, and so you just sort of pull back, do the double clutch, and roll out with a launch.  You know, if your site’s dead in the water, this is the way you bring your site back to life. Hope to hear from you so we can begin to develop a strategy specifically for you in your niche market and get over this recession hump for you.