Emergency Teleseminar Number 3

—

(Starts at about the 20 second mark)

If you had a Coca-Cola sized marketing budget for your next product launch, what would you do?  Well, there are certainly some things you shouldn’t do.  Often times, small businesses copy what the big companies do without understanding the strategy at hand.   In this call I am using my experience with the Sprite Step Off as example of which strategies your small business should emulate and which ones you shouldn’t.