Problem: Launching the Sprite Step Off

Sprite wanted to launch a brand new, event-based program targeted at the 18-21 year old multi-cultural drinker.  The program would include over 20 nationwide events with partnerships with some of the nation’s most prestigious colleges and corporate brands.  The kicker: traditional advertising (radio, television, and print) was at a minimum.  Success of this $20 million program would require skillful project management, a clear partnership strategy, and a highly leveraged internet based selling platform. In other words…they wanted to do a really, BIG launch.

Solution:

I created and executed the strategy that secured the necessary collegiate partnerships (over 20) across the country.  Once those relationships were set, I then led the integrated marketing (online and offline) for each event in the South and Southeast regions.

Results:

• Executed 22 different events across the country, tournament style.  Which means many of these events happened in multiple cities….at the same time.
• Earned television rights with MTV2 in its first year.
• Over 800,000 Facebook Fans, 90,000 YouTube views, and 6 consecutive sell-outs

Problem: Launching the Morehouse College Innovation Expo

The Morehouse College Entrepreneurship Center wanted to create a new level of excitement around its annual small business conference.  Specifically, they were looking for a smarter, internet based marketing platform.  The goals was to drive more submissions for their business plan competition while engaging more students around the concepts of entrepreneurship.  In short…they wanted to launch the Innovation Expo, but they weren’t sure how to go about it.

Solution:

I created a sequenced marketing campaign to educate and encourage students to participate in the business plan competition and attend the 2011 Innovation Expo. I built the email list, wrote the email copy, created web pages, integrated social media, and ran the launch to execution.

Results:

• Received response from 17 different colleges and universities across the country
• Created an email list (from scratch) of 279 interested students
• Achieved 14% response rate (from email list to completed business plan)
• Increased response to Facebook Fan Page with 79 new “likes” and 29, 021 new views

Problem: Launching an Online “Lead Driving” Campaign

Alsurance is a local Atlanta insurance agency.  The agency owner came to me because he wanted to kick off (aka…launch) an “internet advertising” campaign. He felt like he was “behind” when it came to his internet presence and was looking for quality consulting and increased search rankings.

Solution:

I worked with him to create a series of themed videos to highlight him as a helpful expert in the area of insurance.  In addition, each video was structured the “right way” so that it would encourage prospects to respond (…gotta get that phone to ring…) and still increase search rankings.

Results:

• First keyword term. He is the  first FIRST organic search result in Google.  He beat out over 4,000,000 competing pages
• Second keyword term.  He is the  first TWO organic search results in Google.  He beat out over 4,000,000 competing pages
• Third keyword term.  He is the first TWO organic search results in Google.  He beat out over 1,500,000 competing pages

Blunt disclaimer: I cannot promise that will you experience the exact same results as any company listed on this page.  What I can promise you is that I will create and execute a custom launch plan for your situation and stand behind the results…whatever they may be.