How Is The Product Launch Formula Structured?

I’ve been telling you about how great product launches are.  Now, I just want to take a few minutes and tell you about Product Launch Formula.

Product Launch Formula (the product) is a home-study coaching program taught by Jeff Walker. Over the years the “launch community” has learned a lot about what makes a launch great and this course breaks things down step by step. He tries to make things as easy as possible to digest.

And when I say step-by-step, that is what I mean. There are a lot of fill in the blank templates like, “Answer these five questions, and you end up with your product launch story at the end.”  It provides you a framework to customize the launch strategy for your business while still staying true to the core messages of your business.

Product Launch Formula is an online class.  Jeff releases a new class once or twice a year and it normally consists of five modules. The modules are typically released every seven to ten days, depending on how people are doing in terms of keeping up.

There are also group coaching calls.  Each week covers a different topic.  They start off with the core fundamentals and then move through prelaunch, launch, new business launch, joint venture launches, and lots more.  Also included is the strategy of seed launches and other types.

Also included is a lot of supplemental information.  Product Launch Formula owners (me included) will tell you that Jeff tries hard to be pretty exhaustive with his material. He covers merchant accounts, getting products duplicated, how to keep your energy high during a launch, and time management techniques.

Product Launch Formula is delivered as video training, and you get videos along with homework assignments. The homework corresponds with each module.  There are question and answer sessions, hot seats, and the group coaching call.  It’s a very comprehensive product. It is a lot of material from high level strategy to nitty-gritty detail.

Jeff walks through sample e-mails, sales letters, and videos. He provides feedback on what’s done right and what is done wrong. There are swipe files and dozens of e-mails that he has written and tested personally.  These e-mails have generated a lot of money and you get the exact e-mails.  You can often take those e-mails, and just with a little tiny bit of adapting, drop them right into your launch.

It’s taught in a manner that’s very easy to follow.  Jeff does an excellent job taking complex launch-related subjects and breaking them down into easy-to-follow steps. Many people have success simply following the steps. Because this launch strategy puts so many tactics in your favor, you can afford to make a lot of mistakes and still end up on top. It’s a proven formula that built a lot of businesses. It’s a program definitely taking a look at.