Info Publishing: A Lesson on Long Tailed Keywords, Death, and Destruction

First let me say that I don’t have any problem with keyword tools. Keyword tools help reveal long tailed keyword phrases that are very valuable for market research in your info publishing business. This article is in response to the many infopreneurs with underperforming websites because they bet their business on the use of long tailed keywords and the value of organic search.

Long tailed keywords will certainly build your website traffic, but this strategy alone will not help your website grow fast enough to sustain itself. If you are unsatisfied with the organic search traffic visiting your site, you are not alone. Here are two frequently asked questions and a suggestion for a better growth strategy.

Q: I thought the “money” was in finding long tail keywords that identify a customer need. Is that true?

A: Yes, but what good is it to find a new niche if it reveals a marketplace that you don’t know anything about? Finding an opportunity in Robin Hood DVDs, exotic cupcake making, or ancient hieroglyphics doesn’t mean anything if you don’t have a personal understanding of the marketplace.

In addition, you may have found “opportunity” in a certain long tail keyword phrase but you need multiple and related phrases to drive sustaining web traffic. Finding a good group of long tail keyword phrases is a lot harder to find than you think.

Q: I have an established niche site already. I want to grow it and I want to bring in more paying customers. What should I do?

A: If you want to boost traffic and customers quickly, you are going to have to expand your marketing efforts outside of organic search. The first step I would recommend is to focus on your internal prospect list and see how many of those people you can covert to customers. The best strategy for that is to conduct a product launch. Create a sequenced campaign, tell a compelling story, and offer a new product or service. Not only will this bring in new revenue, but it will also bring new interest and attention to your business.

Keyword tools and long tail keyword phrases are both valuable resources, but neither of these two resources alone create a growth strategy for your information marketing business. Take a second look at your current marketing approach. Are you getting the results you expect? If not, create a new (better) plan to market your business.

Product launches are the fastest way to build your information publishing business. To get FREE training from the best product launch managers about product launch success click http://productlaunchmarketing.net/interviews/