Infopreneur: How to Create a Product That Customers Celebrate

As you create your information product remember that your target customer can search the entire internet to find a solution for their problem. The bad news for them (and the good news for you) is there is so much information available that it is hard to tell the good from the bad. Your target customer’s search reveals information that is conflicting, confusing, and even overwhelming. The amount of information is so vast that it can actually stop them from finding a solution at all. Your job is to create a product that cuts through all of that confusion. You want your customers to celebrate because they found your solution amongst all of the other duds. How do you do that? How do you create a product that your customers will celebrate? Here are three simple steps to follow.

Focus on one core customer. This is advice I’m sure you’ve heard more than once, but if you don’t follow it you won’t sell a dime. Visualize the one person who will receive the most value from your product. What do they look like? Where are they from? How are they educated? What do they read? Do not trick yourself into thinking that your product is good for everyone…it isn’t. As a matter of fact, it is way too difficult to create a product that everyone will be excited about. It is much easier to create a product that your one, core customer will be excited about. Focus on them.

Focus on one problem. What is the single, best use for your information product? A good analogy is to think about how your product is the aspirin for your target market’s headache. Aspirin specializes in solving for headache pain. What problem does your information solve for? Do not try to solve multiple problems with the same product. Stay focused and your customers will celebrate your product as being the only solution for their unique problem.

Focus on one distribution strategy. The internet provides a lot of methods to get the word about about your product, but trying to specialize in all of them is waste of time. Instead, choose the distribution method that aligns with your strengths. If you are a great writer than focus on article marketing. If you an eloquent speaker then focus on podcasting. If you have a bright personality then focus on video marketing. The point here is to play to your strenths and not spread yourself too thin.

Remember, your job is create a product that serves as the “beacon of light” amongst the dark, vast world of internet search. You want your customers to celebrate your product because it offers the solution that solves their single, most urgent problem. Focus on one target market, with one core problem, and deliver it through a consistent channel that utilizes your strengths. Now you have a recipe for creating a product that your customers will celebrate.