Infoprenuer Ideas: Little Niche Sites Will Keep You Poor

I’m not quite sure where it came from, but someone started spreading a lie about the possibility of little niche sites. Have you ever read a headline like this?

Little niche sites create massive profits! Go to a keyword search tool and look for long tail keyword phrases that represent a group of underserved, passionate, and rabid buyers. Just create a small site dedicated to their needs and you will have a business for life!

Take a second and re-read that section out loud. Does that make sense to you? It doesn’t make sense to me either. If you are like me, you are in the information product business. You are not the make-a-little-niche-site-and-see-what-happens business. If you want to create a scalable business around your expertise, you are going to have to think bigger. Here are two frequently asked questions that show the danger of these little sites and a solution to help solve for it.

Q: What is wrong with my little niche site? I love my site that gives cooking advice to one-armed pilots that used to fly private jets!

A: If you are having success with your site, more power to you. If organic search is able to send you enough one-armed pilots who are willing to purchase your cooking advice, I’d say you have a winner! I would also say that most aren’t so lucky.

For most, a little niche site looks a lot more like an experiment than a business. It is based around three or four low-competition, long tail (and probably low volume) keyword search phrases. If not constantly monitored and developed, the site never grows any real traffic or sustainable revenue.

A: How can product launches elevate my niche marketing site into a full information product business?

A: One of the hidden benefits of a product launch is the stacking effect. If you run a little niche site, your first product launch will be small. But while you are executing your first launch you will be preparing for your second (and bigger) launch. And while you are executing on your second launch, you will be preparing for your third (and even bigger) launch. The goal is to increase the number of customers in your business with each launch. You no longer have to depend on organic search and now your have a business plan for growth.

I’m not sure how this little niche site thinking got started. Unfortunately, it has caused the creation of many frustrated infopreneurs and even more sputtering websites. The good news is, there are systems that will scale your small site into a more productive business. What is your plan to grow your little niche site?