“Do I need a list to do a launch? Do I need an e-mail list?” And the question should be, “Do I need a list, period.” And the answer’s “Yes, you absolutely need a list.” If you are in business online and you’re not building a list, then you are not building a business. You’ve ...…
“Why do launches work so well?” That’s sort of a setup for me, since I love launches so much. They work really well because they cut through the clutter. Right now, there are so many marketing messages that people are getting in every form: online, and there are more all the time. If you look ...…
A lot of people think their market or niche is too small, or the people in their niche won’t pay high prices. Pricing is always relative. If you are doing a product in the carving wooden dolls market, you’re not going to be able to get the prices that someone in, say, the trading stocks ...…
“Who are these launches for?” They’re for a lot of different people, but the people that have done really well are the people that are just starting out. I really think this is the best way to get started. You start with what we call the seed launch. That’s when a little, tiny seed grows ...…
You all know that I absolutely love Product Launches and I love helping others dosuccessfu Product Launches for their products or services. Product launches cut to the chase. They are focused marketing messages that allow people to see immediately if they want or do not want what you are offering. The amount of advertising messages ...…
A lot of people think that because their market niche is so small, the people in their niche won’t pay high prices. Well, fear itself is far more of a delimiter than the size of your market. So let me help you get over that fear that your market might not work for a Product ...…
I’ve been telling you about how great product launches are. Now, I just want to take a few minutes and tell you about Product Launch Formula. Product Launch Formula (the product) is a home-study coaching program taught by Jeff Walker. Over the years the “launch community” has learned a lot about what makes a launch ...…
“Must I have copywriting skills myself to get this Product Launch going? I hate writing and I find it hard to do.” If you’ve thought about doing a Product Launch and you’ve looked at some of the Internet marketing launches, you might think you got to have these crazy, writing skills. You don’t have to ...…
Adding a free trial to your product launch campaign has a lot of benefits. First, the word “free” is one that always gets people’s attention. Second, the trial is an opportunity for prospective customers to sample your services and give you feedback. Third, it allows you to see if your offer is attracting the kinds ...…
When launching a new product, you have to make sure that your launch sequence appreciates the decision making process of your prospective customers. Avoid flashy, salesy launch sequences that repeat the message “buy my stuff” over and over. As you create your campaign, consider these two factors. Factor #1: Customers do not buy your product ...…
