Let’s Talk About How to Grow Your Business

JeffWalkerPlatinumPanel

Earlier this year I attended a private, invitation only seminar for Jeff Walker’s Product Launch Managers. This three day seminar was an intense “learn fest” about how to use the strategies contained in Product Launch Formula to revolutionize our client’s businesses. In many ways, I am still buzzing from the experience. The caliber of people and the level of content was top-notch.

To give you an idea of the seminar’s tone, here are some highlights from the selected speakers.

Jay Abraham challenged us to think about the term “value” beyond the standard monetary transaction. He reminded us that in addition to money, there are assets, services, and intellectual property that can all be leveraged to create a great business deal.

Eben Pagan encouraged us to increase the level of transparency in our sales strategies. He said, “Don’t talk people into doing things. Give them all of the information they need to make the decision for themselves.”

Don Crowther talked about the importance of holding social media accountable for business results. He gave us the tools to create, monitor, and measure compelling social media campaigns.

Larry “The Connector” Benet talked about how to create relationships with A+ clientele. He encouraged us to leverage our own individual skills in addition to the skills “hidden” in our networks to add value to others.

Andy Jenkins challenged our thoughts on innovation. Actually, he said that “innovation sucked”. He told us to stick to the fundamentals and stop getting distracted by the latest and greatest idea.

Paul Lemberg couldn’t have been more correct when he said, “Never stop marketing! When you get busy, raise your prices, but never stop marketing.” He went on to say that “every business owner should be spending at least 30% of his time marketing his business”.

Not only did I have the opportunity to learn from such high quality speakers, but I also had my own unique opportunity to contribute.

As a member of Jeff Walker’s Platinum Coaching Program, I had the privilege of serving as faculty for the event. The attendees were split into groups and given different homework assignments. My job was to supervise the groups as they worked, offer perspective when necessary, and judge their final product launch projects.

In addition, I sat on one of the “Platinum Panels” where we talked about specific elements of product launch strategy. The picture attached to this post is a segment from my time on the panel. Was I helpful? Well, one of the attendees went as far as calling my commentary “astute”.

What makes this event so remarkable? What should you take away? Two things…

First, as our economy continues to reel from the latest economic meltdown, almost 200 people came from all over the world (literally) to attend this seminar. (Oh and did I mention that this seminar was part of a $5,000+ coaching program? How’s that for a recession?)

Second, at this seminar we didn’t spend any time talking about our weak economy. Instead, we talked about how to grow. We talked about how to deliver more value, more intensely, with more speed. This seminar reminded us that, as consultants, we do our clients the most justice by challenging them to do the same.

Are these the kind of conversations you are having in your business? I hope so.

How do you deliver immense value to your clients? How does that help your business grow?