A lot of people think their market or niche is too small, or the people in their niche won’t pay high prices. Pricing is always relative. If you are doing a product in the carving wooden dolls market, you’re not going to be able to get the prices that someone in, say, the trading stocks market will. There are just some markets where people will pay more money.
Generally, the markets that are about money or making money, people will pay a lot of money. For some hobby markets, people will not pay as much money. Some hobby markets, like golf, or scuba diving, people go crazy. Your niche or your market is what it is. If you are into knitting or crocheting, you’re not going to probably get $2,000.00 for a product. Right? Or $10,000.00 for a product, or $25,000.00 for a product. You will, with a launch, generally get much higher prices than if you weren’t doing a launch.
You can get higher prices, no matter what the market, if you do a launch. You can’t compare market to market. But within a market, within a niche, you do better with launches. And don’t worry about your niche being too small. One of our Product Launch Formula owners did a launch to sell Holstein cow embryos. I have no idea how big that market is, but I got a feeling it’s not that big.
It’s often easier with the smaller markets to do really well. They haven’t seen a lot of launches before. Everything with product launches is easier if you’re in a little niche. I’m doing a launch in the Internet marketing space. The people in the Internet marketing world see an awful lot of launches. You’ve got to be really good at them. You’ve got to do something different. If you’re in a little, tiny niche somewhere, it is so simple and easy to do one of these launches.
Next Question: “Do I have to be a marketing expert, or a copy ninja, some fantastic copywriter?” Looking at some of the Internet marketing launches, you might think you got to have these crazy, mad skills.
You don’t have to be a copy ninja because the power is in the sequence. It’s not like you have to write one single, amazing sales letter, or you have to go find a copywriter and pay him $25,000.00 to write an amazing sales letter.
Instead, you have this series of messages, prelaunch messages, and the power is in that sequence: not any one piece has to be super powerful. In fact, in product launch formula, I have all kinds of swipe files, where you can just take my stuff. And I had someone take the swipe file from one of my stock market products, and he basically just completely adapted it to the massage therapy market.
I’ve seen other people go from my stock market stuff to Internet marketing stuff. You can take the copy I give you and apply it to other places. You can take some of the step-by-step, fill-in-the-blank stuff, and it can help you build the story, and it helps you build the sequence.
Next question, “Does this work for services?” It works fantastically for services. One of the key mental triggers that we often hit in these launches is scarcity. And scarcity has to do more with services than with products. When I started to develop these product launch techniques, I did it for an online service. Or, you can sell offline services. We’ve had chiropractors, dentists, tech services. It works for all kinds of services.
“Does it work for e-commerce and physical stuff?” I already mentioned the guy that did marching band accessories, medieval swords. It works for physical stuff as like physical home-study courses.
“Does it work for memberships and subscriptions?” I created all these techniques for a subscription-based service. It works fantastically for membership sites, or subscriptions sites.
“Does it work if you’ve already got a site or product that’s been launched?” Absolutely. One of my most famous case studies was John Gallagher, who did the board game. This was a board game to teach kids about herbal and medicinal plants. He did an original launch and he sold, seven or eight copies of the board game. Came back, did a launch with me, and sold hundred and hundreds of them.
If you have a product or website out there already, you just sort of do a reset, because the reality is, for most people who have been going after the old “hope” marketing, they haven’t done that well. Not too many people know about you, and so you just sort of pull back, do the double clutch, and roll out with a launch. You know, if your site’s dead in the water, this is the way you bring your site back to life.
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