The Ultimate Pattern Interrupt

Is this obnoxious?  Yes it is.

Did it get your attention?  Yes it did.  And that is the point.

As marketers we fight, kick, and scratch to earn a little bit of precious attention.  This may be a “stunt” but it is fun, well-intentioned, and captivating.

The purpose of the video is to promote the A&E’s Hammertime show, but what about the people in the store?  Shouldn’t they get a call to action too?  Here are a couple of messages they could have given while the audience was still buzzing.

• To join our crew call 555-1234
• To donate to the Hammerpants Foundation go to www dot GreatWebsite dot com
• To buy some of your own gold hammer pants go to clearance isle in the back of the store

I’m not saying that you have to wear gold pants and do a dance from the 90′s to get attention, but I am saying that you need to (1) be interesting and (2) tell your customers what to do next.

Thoughts?