Winning the Zero Moment of Truth – Changing the Rulebook

I didn’t make this video so clearly I cannot take credit for it’s brilliance. But I am the person bringing it to you so can I get some credit for that?

Seriously though, this video makes the point that customers are coming into the buying decision with more information than ever before. If you sell things (which I know you do) you must make sure that your prospective customer is properly educated as they move toward purchase. If you think you can continue yesterday’s marketing tactics tomorrow…you are wrong.  Change is here.

Watch the video and let me know if you agree.